Privacy Policy

Effective Date: October 2025

Introduction

South Bay Center for Hyperbaric Medicine (“we,” “our,” or “the Center”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or receive care at our facility. By using our website or submitting information to us, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information – such as your name, email address, phone number, mailing address, or other contact details when you complete a contact form, schedule an appointment, or communicate with us.

Health Information (Protected Health Information, or PHI) – if you are a patient, we may collect medical details necessary to provide treatment, coordinate care, and comply with healthcare regulations (as defined by HIPAA).

Technical Information – such as your IP address, browser type, device information, and usage data collected automatically through cookies and similar technologies when you visit our website.

2. How We Use Your Information

We use collected information to:

Provide medical evaluation and hyperbaric oxygen therapy services.
Respond to inquiries and schedule appointments.
Improve our website functionality and patient experience.
Communicate updates, educational materials, and patient resources (when consented).
Comply with legal and regulatory requirements under HIPAA and applicable state law.

3. How We Protect Your Information

We implement administrative, technical, and physical safeguards to protect your personal and health information from unauthorized access, disclosure, alteration, or destruction.
All medical records are maintained in accordance with HIPAA (Health Insurance Portability and Accountability Act of 1996) and other applicable federal and state privacy laws.

4. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information.
We may share information only in the following limited situations:

With healthcare providers and insurers involved in your care.
With service providers who assist in operations (e.g., billing, IT support), under confidentiality agreements.
When required by law, court order, or public health authority.

5. Cookies and Tracking Technologies

Our website may use cookies or similar tools to analyze usage trends and improve performance.
You can adjust your browser settings to refuse cookies; however, some website features may not function properly without them.

6. Your Privacy Rights (California Residents)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

The right to know what personal information we collect and how it’s used.
The right to request deletion of personal information (subject to legal and medical record retention requirements).
The right to opt out of data sharing for non-medical purposes.

7. Links to Other Websites

Our website may contain links to external websites not operated by us. We are not responsible for the privacy practices or content of these third-party sites.

8. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in practices or regulatory requirements. The “Effective Date” above will indicate the most recent revision.

9. Contact Us

If you have any questions, concerns, or requests related to privacy or data protection, please contact us.